How to Organize and Analyze Your User Research Data

In this video, you’re going to learn how to unpack your user research data so it becomes useful and applicable to your problem and solutions.

Here’s what we’ll cover in this video:

#1: First, you’ll learn how to organize your data into an empathy map. What parts of the information should be grouped together?

#2: Then, we’ll teach you how to analyze data and uncover insights by grouping your data into pain points, needs, and wants.

#3: Finally, we’ll walk you through turning your data into numbers, or "expressing data points." By the end of this video, you will have clear steps to unpacking your user data, and you should have learned a lot about your users.