Testing Your Idea

Time to put your idea to the test. In this video, you’re going to learn how to ​​Test” in the design thinking process. Testing allows you to see whether your idea will be worth pursuing in the future.

Here’s what we’ll cover in this video:

#1: First, you’ll hone in one user, and one user only: your target user. You’ll gather important demographics from their market like age range, gender, lifestyle and more.

#2: Next (just as you did with empathy work), you’ll conduct interviews, observations and surveys to gain feedback on your idea.

#3: Finally, we’ll give you some do’s and don'ts as you test your idea on users (remember, only test on your target market!). By the end of this video, you’ll know the basics of testing your idea and making sure it’ll be worth all your time and money.